RUN – Project overview

Leader: exmt

The main goal is to define and manage the key process. This is very innovative and unique in the refurbishment market segment. According to a study by Bitkom, 50% of all German households are “hoarding” at least one dormant computer. 11% of theses owners are not abandoning it because of their lack of knowledge how to extract and erase their personal data.1 This service will increase customers’ willingness to abandon their devices and therefore plays a very important part in securing RUN’s input stream. This extremely user-friendly service, especially for people not knowing how to transfer their pictures, documents etc. from the old device to a new one, will set RUN apart from its competitors and secure a unique market position. There are two alternatives:

Data provision via cloud-server
The customer’s data will be uploaded to a secured server for a predetermined time. The customer will be informed about the extraction of his data by mobile phone, mail or letter, together with a specific access code for the server. Now it is up to the customer when he will download his data. Once the predetermined time expires the data will be deleted from the server.
Data contribution via a data carrier
The customer’s data will be stored on a flash drive or DVD. The flash drive/ DVD will be sent to the customer per a mail service with tracking service for customers’ safety.

Leader: i4next international

This WP will ensure that the collected notebooks are refurbished according to a high quality standard and can be distributed. In a first step the reusable devices will be selected, afterwards the quality of these devices has to be determined, as this defines the sales price. As an option used components and accessories can be added to ensure a higher saleable product, which includes guarantee and warranty.

Leader: SAPOS gGmbH

This WP ensures RUN is generating profit to grow up and expand the network. Therefore the German, Austrian and Polish market getting analyzed with regards to people’s preferences towards refurbished notebooks. Furthermore technical minimum requirements, most used fabricates, device’s equipment and attainable prices need to be determined.

Second part of this WP will be the setup of a distribution and sell network of local dealers and the expansion to other eastern European countries, such as Hungary, Croatia, Romania, Belarus and Serbia.

Leader: VHS/DRZ

VHS/DRZ is the leader for WP 06. Up to now a collection/sales strategy was developed for Vienna and Berlin. Now this concept shall be transferred to other European countries and VHS/DRZ will conduct a market analysis for several European countries and develop a strategy for adapting the concept to the national regulations of the various countries in question.

Leader: Ebelt Beratung UG

Ebelt Beratung UG will build an actual state business and exploitation plan, including cost and time targets, for a successful realisation of the project. In cooperation with the project management DrBE UG, Ebelt Beratung UG will monitor business and exploitation's plan progress and if necessary both participants will enable corrections. Ebelt Beratung UG will adapt the business plan for copying the project to other target countries and groups.